Finding out what people think
should not take a quarter.

A population that answers like your market. A specialist that argues like the best in your field. Both measured, with the error published.

The syntheticperson app, asking what you want to find out

In perspective

Ask a market.
Read the answer today.

Write the question. A population fitted to its country’s census, Brazil first, answers it in an afternoon, and you can open any single person and talk.

A research question typed into syntheticperson, ready to build a study

At your side

The senior colleague
you do not have.

Pick the empty chair. A specialist argues the call with you, then does the work — stopping at every gate to wait for your go-ahead. Built for the phone first.

Measured, not claimed

A real survey’s questions.
Answered blind.

We put more than a hundred questions from a published survey to a synthetic population, without seeing the answers — then compared every one to what real people had said.

8in 10
questions where we picked the winner
9in 10
misses land on our second pick
~15pp
typical error per option

How we measure →

The thing underneath

A mind is a field
of relations.

One synthetic person, built in three layers — knowledge, cultural, activity — and two ways of putting that person to work. Solid is what exists; outlined is a hypothesis.

The Cognitive Lab mark: three fields in a rosette around an empty centre

Contact

Talk to the lab.

Research, partnerships, products, investment. We reply to every serious enquiry.

Prefer e-mail? Write directly to contact@thecognitivelab.ai.